f you sell products through distribution, then your
customers are both end users and distributors. ToolWatch Corporation
creates demand for its products through an aggressive and distinctive
advertising program and direct-mail campaign.It attracts new distributors with an integrated set of printed materials. A
distributor prospectus presents the benefits of becoming a ToolWatch
business partner. Other materials make it easy for distributors to apply
for membership in the company's Business Partner Program.
ToolWatch ensures continuity of its image through a corporate identity
program that ranges from business cards and letterhead to videotape labels
and inquiry processing envelopes.
Grab market share with a program that adds up to more than the sum of its
parts.