How do you make a new product soar? Exabyte's Eagle Division does it with an integrated marketing communications campaign that includes product packaging, advertising (to both end-users and value-added resellers), data sheets, a campaign poster and trade-show graphics. The "Land Anywhere!" campaign theme and dramatic images are used in all elements of the product launch to create a synergistic effect in the marketplace. High-tech products demand a speedy introduction into the marketplace. Eagle Nest TR-3 Tape Drive is no exception. All elements in this product launch were developed in under three months. The window of opportunity waits for no product!   about us marketing services marketing communications advertising / direct mail integrated marketing program corporate identity graphic standards sales collateral & support annual reports product roll-out branding & positioning web site design implementation return on investment contact us

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