 "Starting a new company in the highly competitive
telecommunications field is a major challenge. In order to compete
effectively, we needed to arm ourselves with the proper
corporate image that would identify us as a powerful technological leader
in the marketplace. We also needed strong support materials from point of
sale to direct mail.
Marketpartners has helped us build a consistent and memorable image that
has allowed us to be recognized and accepted in our initial product service
launches in Los Angeles, San Diego, and San Francisco and will help us in
future launches around the United States." Anthony Scafaro, Marketing Communications Director
 How do you create a memorable image for an intangible service like
engineering? If you're B-Ten Systems, you do it by developing high-profile
promotional materials and a corporate identity that speaks to issues of
quality, expertise and experience.
A dramatic brochure sets the tone for B-Ten's solutions-oriented services
and serves as the company's door-opener. It's supported by business cards,
a pocket folder and letterhead that puts the company's best face forward
when a proposal is presented.
 Increasing sales is the bottom line for most companies. When you
sell your product through distributors or value added resellers, you want
to make sure that it's being presented properly. ToolWatch, a tool tracking
company, makes sure by designing smart, compact, user friendly RepKits.
Now it's easy for a rep to intelligently promote ToolWatch products! Each
kit contains powerful marketing tools including a convenient product flip
chart and a corresponding PowerPoint presentation. The final step is a
"Thank You" card that is sent to prospective customers. This gives
ToolWatch control of the database (not the distributor). Also, as a result
of building this database, the response to the ToolWatch CD ROM upgrade
package (lower right) has been very strong.
The ToolWatch program was chosen as the most successful integrated
marketing program in Colorado and is one of the reasons sales have
increased by 500% in the last 2 1/2 years.
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about us
marketing services
marketing communications
advertising / direct mail
integrated marketing program
corporate identity
graphic standards
sales collateral & support
annual reports
product roll-out
branding & positioning
web site design
implementation
return on investment
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