Creating a lasting image and message that appeals
to your market is your ultimate goal. American Service Finance (ASF), the nation's leading
supplier of business services to health clubs, does it with a series of
successful ads.
This four-part ad campaign spotlights the club owners who enjoy being with
their members but find
themselves spending 65% - 75% on business issues. Research found that
owners want to spend more time with members. Happy members translate to
more members, which means a successful club. These ads suggest that ASF can
provide the business support to make this a reality. . .and ensure club
success.
Keep the message simple yet intriguing: execute
with attention getting graphics, then reap the benefits of a successful direct mail
effort.
"Marketpartners hit the nail on the head with its intriguing direct marketing
program, and leads have turned into prospects. Its creative team developed a four post
card mailing, each carrying a provocative message- with a great graphic payoff.
Thanks to the interest the mailings generated, our sales reps have closed sales and are
working with a number of real time prospects in a very productive manner."
Pernell Olson
Marketing Director
Optimum Water Technologies, LLC
Today's business environment calls for practical
marketing efforts that facilitate short-term sales results while building a strategic
foundation for the future. BrandMatrix, an Internet solutions provider, and the Beck Group,
a national construction company, retained Marketpartners to develop a four-part postcard
mailing campaign combined with tele-follow-up. This direct strategy is geared to generate
sales appointments for their sales teams.
With consistent mailings over a short period of
time and follow-up phone calls, our clients find it easier to attract new prospects and
increase contract opportunities.
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